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Job Description: |
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Our company is seeking a solution or product marketing professional with
deep channel experience to design and market solutions
in the Identity & Security focus area. In this role, you will combine
products, services and members of our ecosystem
to design solutions that address customer challenges. Once the solutions
are defined, you will design and execute the
go-to-market strategy for that solution. You will work with a cross-
functional, highly motivated team, including
representatives from product management, engineering, corporate and
channel marketing, alliances and sales. This role
combines strategy and tactics with responsibility for the overall success
of the solution through our wide variety of direct
and channel sales, including systems integrators, solution providers,
value-added resellers and distributors and global
strategic partners.
Key Responsibilities
- Assemble products, services and ecosystem partners into an integrated
solution
- Define messaging for our identity and security product lines, including
Identity & Access Management and
Compliance Management
- Create and execute written plans for the global launch of products
- Create content for software industry events, sales collateral and website
- Collaborate with channel marketing organization to create and execute
campaigns targeted at the value-added
distributor and reseller markets
- Participate at industry events, annual user conference, and global
sales kick-off
- Provide creative input to the marketing communications and Web marketing
teams
- Work with public relations and reference program teams to secure
customer references, articles, samples, and
speaking engagements that evangelize the product
- Work with other product marketing teams to develop overall corporate
positioning
- Contribute to marketing requirements documents, strategic product
planning, and annual planning process
- Act as a spokesperson and present to customers, sales, and partners
Qualifications and Requirements
- Bachelor's Degree required. MBA from top school strongly preferred.
- Minimum of five years experience in product marketing or solutions
marketing
- Previous experience working with the solution provider channel and
selling through a two-tier distribution model
strongly preferred.
- Thorough understanding and experience working with channel partners or
Tier 1 ISV/IHV partners
- Previous experience in the high-tech industry and thorough understanding
of Excellent verbal, written, and presentation skills, including public-
speaking skills.
- Strong organizational skills & ability to meet deadlines.
- Self-management skills and self-started attitude highly valued.
- Teamwork - the ability to work both within the product team and across
other marketing teams |
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